About

The Label

AMUSE MY SOUL is an online store based in the little sunny Island, Singapore.

AMUSE MY SOUL’s Clothes & Accessories exudes Powerful & Sensually that have a mixture of Edgy & Feminine.

We believe in being unique and one of a kind so all products are limited and exclusive to a few pieces or piece only.

All products are shipped in Singapore and Internationally.

The Designer

 

AMUSE MY SOUL is a Fashion Online Label owned self-designed by Celeste Lee.

Born and brought up in a Peranakan – Teochew – Chinese family, she grew up being surrounded by her mother’s beautiful collection of Peranakan Kebayas & Kasot Manek (beaded slippers). Her mother also introduced her to Peranakan culture by exposing her to batik, sarongs and perankan fabrics. That brought interest in her and being born in Singapore where 4 different races live together harmoniously, her love for culture naturally grew.

She is extremely proud to be an Asian as she loves the unique traditional culture and rich heritage that Asian countries have. She is also obsessed with Prints, Colors & Patterns.

Traditional cultures are slowly dying and many people would rather be influenced by trends or mass-produced products. They tend to forget that having your own identity and being unique in your own way is so much better.

Her aim is to preserve traditional techniques and also to give it a new contemporary spin. She hopes to bring her cultural influences together with her own daydreaming and her love for travelling into both design and production.

All fabrics have been carfeully hand-picked and treated with various types of textile techniques. Some of the textile techniques used are Hand-Dyeing and Batik which are personally hand-treated by Celeste.